Information We Collect

When you reach out to us for corporate flower arrangements or gift services, we gather information you choose to share. This includes your name, company name, email address, phone number, delivery addresses, and any specific requirements for your floral needs. Payment details are collected when you place orders, though processing is securely handled by our payment partners.

For our corporate clients, we may obtain additional business details such as company registration information, preferred delivery timelines, and budget considerations to tailor our service to your needs.

Our site automatically gathers certain technical data when you visit. This includes your IP address, browser type, device information, and navigation patterns. We use this information to enhance site performance and understand how clients discover our offerings.

How We Use Your Information

We primarily use your personal information to complete flower orders and deliver exceptional service. This includes processing orders, coordinating deliveries, sending confirmations, and following up to ensure satisfaction.

• Process and fulfill your flower orders and gift arrangements
• Inform you about order status and delivery timings
• Provide customer support and respond to inquiries
• Improve our services based on your feedback and preferences
• Send relevant updates about our services (with your consent)
• Maintain records for business and legal compliance

We also use aggregated, non-identifying data to analyze market trends and enhance our operations. For instance, we might assess which types of arrangements are popular in different seasons to better manage inventory.

With your explicit consent, we may share information about seasonal offerings, promotions, or new services that could interest your business. You can opt out of these messages at any time by using the unsubscribe link in our emails or contacting us directly.

Information Sharing and Disclosure

We do not sell, rent, or trade your personal data to third parties for their marketing purposes. Your information stays within our business ecosystem and is shared only as needed to deliver our services or to comply with legal obligations.

We work with trusted partners who assist in delivering our services, including payment processors, delivery collaborators, and flower suppliers. These partners are contractually obligated to protect your information and use it solely for the services they provide.

We may disclose your information when required by United Kingdom law, court orders, or government regulations. This includes compliance with tax regulations, business licensing, and other legal obligations relevant to our operations in London and across United Kingdom.

Data Security and Protection

We treat data security with utmost seriousness and employ multiple protective layers. Our systems use encryption for sensitive data in transit, secure servers for storage, and ongoing security updates to guard against threats.

We implement physical security measures to protect our office systems, and access to personal information is limited to employees who need it. Our team receives regular training on privacy practices and data handling procedures.

Payment details are processed through secure, encrypted channels that meet industry standards. We do not store full credit card numbers on our systems; this data is managed by certified payment processors specializing in secure financial transactions.

While we maintain robust security measures, no system is completely risk-free. We continuously monitor and update our security practices to address evolving threats and uphold the highest protection standards.

Your Rights and Choices

You have several rights regarding your personal data. You can request copies of the information we hold, ask us to correct inaccuracies, or request deletion when legally permissible.

• Access your personal information and understand our usage
• Request corrections to inaccurate or outdated data
• Request deletion of your personal information (subject to business and legal requirements)
• Opt out of marketing communications while continuing to receive service-related messages
• Request details about how your data has been shared
• File complaints about our privacy practices

We keep your information only as long as necessary for business needs and legal requirements. Order records are retained for accounting and warranty purposes, while marketing preferences remain until you request removal.

When we no longer need your information, we securely delete or anonymize it. Some data may be kept longer if required by United Kingdom business laws or for legitimate business interests like preventing fraud.

Cookies and Website Technology

Our site uses cookies to enhance your browsing experience and help us understand how visitors use our site. Cookies are small files stored on your device that remember your preferences and enable certain website features.

Essential cookies are necessary for our site to function properly – they enable basic features like navigation and access to secure areas. These cookies do not collect personally identifiable information and are enabled automatically when you use our site.

We employ analytics cookies to learn how visitors interact with our site. This helps us identify popular content, optimize page performance, and enhance user experience. This information is collected in aggregate form and does not identify individuals.

You can control cookie settings through your browser preferences. However, disabling certain cookies might impact some site features and your overall experience.

Business Transfers and Changes

If VerdantBrookViolet undergoes significant business changes such as mergers, acquisitions, or asset sales, your personal information may be transferred as part of the transaction. We would notify you of such changes and ensure that your data remains protected under privacy standards consistent with this policy.

In the unlikely event that we cease operations, we would ensure that your personal information is either securely transferred to a successor business (with appropriate privacy protections) or securely deleted in accordance with data protection best practices.

Updates to This Privacy Policy

We may periodically revise this privacy policy to reflect changes in our practices, services, or legal requirements. When substantial changes occur, we will inform you by email or with a notice on our website before they take effect.

Minor updates for clarity or administrative adjustments may be made without prior notice. We encourage you to review this policy regularly to stay informed about how we protect your privacy.

Children's Privacy

Our services are intended for business and adult users. We do not knowingly collect personal information from individuals under 18. If we become aware that we have inadvertently collected data from someone under 18, we will promptly remove it from our systems.

Parents or guardians who believe we may have collected information from their child can contact us using the details below, and we will address the matter promptly.

International Data Considerations

Our primary operations are based in United Kingdom, and we store and process data within United Kingdom jurisdiction. However, some of our service providers may process data internationally. When this occurs, we ensure appropriate safeguards are in place to protect your information according to applicable privacy laws.

We comply with United Kingdom data protection laws and regulations, including those related to business operations, financial transactions, and customer data handling. Our practices align with evolving privacy standards in United Kingdom's digital economy.